No, I’m actually not being metaphorical.
If we took a poll right now, we’d find that top copywriters take their clothes off more than average copywriters. Guarantee it.
Why?
Because to write truly astounding copy… copy that is almost too-persuasive-to-be-true… copy that’s “easier to read than to put down”… that takes walking away from your copy and taking a hot shower. It takes locking your copy in a dresser for a day, or a week… and coming back to it once you’ve slept on it. With a fresh pair of eyes, and a fresh perspective.
When you’re in need of a breakthrough – maybe it’s a headline that you really need to nail – go take a walk. Take the pressure off of yourself to come up with a great headline.
Take your clothes off and take a shower.
Because as all great copywriters know…
Great ideas… great headlines… great slogans… great phrases… great names…
…come when we least expect them.
