To give credit where credit is due, I didn’t come up with this question. It’s from the Conversion Rate Experts(if you’re unfamiliar with CRE, look them up).
*After* your prospects buy your product… ask them this question:
“What nearly stopped you buying from us?”
This question will lead you right to the heart of *why* your readers currently aren’t converting. So you can then address these underlying issues in your copy, abd at various points in your conversion funnel.
It leads you right to your reader’s deepest objections.
And makes it so you don’t have to guess about what those objections are… but you can actually know what they are.
