One of the biggest differences between good copywriters and bad ones is that good copywriters *know* what their readers want… and bad copywriters *guess* what their readers want.
Don’t take guesses.
Not even educated ones.
No need.
Figure out what your readers actually want.
One way to do this?
Find where they go online. The discussion forums. The online communities. Go to *those* places… and read everything you can find on those forums. Listen to your audience in their “natural habitat”… talking like they normally do. And it will do magical things to your understanding of your audience. And your copy. You’ll get much better at addressing your audience’s actual concerns.
Finally…
There are many more ways of doing this – of figuring out what your audience really wants.
But what I shared is good for now.
More soon.
