Always shoot for short. Simple words. Nothing too confusing. Fewer words per sentence.
This will improve your copy’s readability.
Which will increase your readership.
Which will increase your conversion.
This has been proven time and time again – that there is a direct correlation between the simplicity of your copy and its conversion.
And if you want an objective tool that will tell you exactly how simple/complicated your copy is…
Go here:
…and enter your writing in the text box.
Then click “check text readability.”
It will grade the reading level of your copy.
If you score higher than grade 8, try again.
For most markets, you should be shooting to score grade 4-6.
