Copywriting tip for the holidays:
Know that there’s more important stuff out there than copywriting. More important stuff than your sales metrics.
And truly…
The best copywriters are deeply interested in things totally unrelated to copywriting.
And truly…
It helps them write better copy, to have other hobbies. And other interests. Because when they do other things, it gives the copywriting part of their brain rest. Which is necessary… if you want that part of your brain to stay happy, and healthy, and alive, and fresh.
So go enjoy your family. Your friends. Pursue God. Eat good food. Drink eggnog.
It’ll be good for your copywriting. And your soul.
