Want a perfect description of the ideal email?
Check out this survey response… from one of my client’s readers. Talking about the emails I write for my client:
“Looking forward to your emails. I savor them like an after dinner cookie because they give so much inspiration.”
Mmm.
Honestly…
Some of the best copy that’s ever been written… was written by “plain old Joes” who weren’t trying to write copy. But were just telling the truth in the way they tell it.
What a great, vivid analogy…
Good emails are like after-dinner cookies…
Delicious…
Bite-size…
They make you crave more with each savory bite…
Couldn’t have said it better myself.
Are YOUR emails so delicious, bite-size, and savory… that – whenever someone opens them & reads them – it makes them want MORE of your emails?
Yes?
You’re doin’ it right.
No?
Go make them more delicious, bite-size, and savory. 🙂
