I’ve had clients who wrongly assumed that because their offer was *so* good, their audience would immediately recognize how much of a ‘no-brainer’ buying that particular product was. And so my clients failed to give the product the promotion it needed. They expected the product to “sell itself.” And then it didn’t.
Basically…
Don’t do that.
If your offer is truly amazing, SHOW your audience that it’s amazing!
Don’t just expect them to ‘see’ it and magically ‘get’ it.
Explain in detail everything they’re getting.
List it all out.
Don’t be afraid of length; say it all.
Explain to your audience why this offer is such a great deal.
…or else your product may end up in that graveyard of products which were good, and which were packaged in good offers… but which never saw the light of day because no one ever explained to potential buyers why the products were so good.
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